BIC TIP #1331: The Firm Too!
The firm too! This one is a reminder for provisional brokers: your advertising must identify your firm and include the firm’s contact information, in addition to your own.
What That Looks Like
- Your firm’s name, clearly shown.
- The firm’s contact information, not just your cell phone and email.
- Your own name and contact information alongside it.
Why It Matters
Provisional brokers work under the supervision of their broker-in-charge, and the public needs to be able to reach the firm, not only the individual agent. Ads that show only your personal information are one of the most common issues we see.
The Practical Takeaway
Look at your social media profiles, websites, signs and print pieces today. If any of them show only your information, add the firm’s name and contact details, and run new advertising past your BIC.
This BIC Tip is general real estate education for licensees and consumers, not legal, tax, or financial advice. Rules and forms change, so verify current NCREC rules, MLS rules, and standard forms, and consult a North Carolina attorney or qualified professional about your specific situation. See Disclaimers & Disclosures.
