BIC TIP #1330: Mass Mailing? Add a Non-Solicitation Clause
Sending out postcards, letters or other mass mailings? Some of them will land in the mailbox of someone who is already listed with another agent. Be ready for that.
What to Include
- A non-solicitation statement, such as: “If your property is currently listed with another firm, this is not intended as a solicitation of that listing.”
- Your firm’s name, clearly identified, just like every other piece of advertising.
- Accurate contact information for you and your firm.
Why It Matters
You never want a mailer to look like you are trying to interfere with another agent’s listing. A short non-solicitation statement shows good faith and keeps your marketing professional, and identifying your firm is required on your advertising.
The Practical Takeaway
Before any mailing goes out, check it for two things: the non-solicitation clause and your firm identification. If either one is missing, fix it before it hits the post office.
This BIC Tip is general real estate education for licensees and consumers, not legal, tax, or financial advice. Rules and forms change, so verify current NCREC rules, MLS rules, and standard forms, and consult a North Carolina attorney or qualified professional about your specific situation. See Disclaimers & Disclosures.
