BIC TIP #1333: Public Marketing Triggers Clear Cooperation
Public marketing triggers the NAR Clear Cooperation Policy. Any time you publicly market a property, the listing needs to be in MLS within one business day.
What Counts as Public Marketing?
- A sign in the yard.
- A post on Facebook or other social media.
- Sharing the property with the general public in any other way.
Why It Matters
Depending on your local MLS, the deadline may be one business day or one calendar day, but either way you have to get it in. Leaving a listing out where the public can see it, but where your fellow REALTORS® can’t, can lead to a policy violation and possibly a fine.
The Practical Takeaway
Before the sign goes up or the post goes live, have the MLS entry ready. Know your local MLS deadline, get the listing in where other agents can see it and sell it, and stay compliant.
This BIC Tip is general real estate education for licensees and consumers, not legal, tax, or financial advice. Rules and forms change, so verify current NCREC rules, MLS rules, and standard forms, and consult a North Carolina attorney or qualified professional about your specific situation. See Disclaimers & Disclosures.
