BIC TIP #1201: Why Is the Phone So Heavy? Pick It Up!

Why does the phone feel like it weighs ten thousand pounds? Stephen Long, The Notorious BIC, keeps this tip simple and powerful: pick up the phone. In a world of texts, emails, and quick messages, a real conversation has become a competitive advantage, and Stephen guarantees it will change your business.

Messages Get Lost in Translation

Texts and emails are convenient, but they are not great at carrying tone. A short reply can read as rude. A joke can land as an insult. A detailed explanation can get skimmed and misunderstood. Stephen notes that in today’s world, messages are not conveyed the way they once were.

A two-minute phone call can clear up what twenty text messages could not.

Relationships Are Currency

Real estate is a relationship business. Stephen puts it plainly: relationships are a currency, and conversations are valuable.

Call the cooperating broker before sending the offer. Call your client before emailing the inspection summary. Call the other side when negotiations get tense. When people hear your voice, they connect with you as a person, and that goodwill pays off when you need flexibility, cooperation, or a favor down the road.

Call First, Then Write It Down

Stephen’s rule of thumb is to try to have the phone conversation before you send the text or the email. Then follow up in writing.

That follow-up matters. Do not forget to document your phone conversations. A quick email recap or a note in your transaction file captures what was discussed and agreed upon. You get the relationship benefits of a real conversation and the protection of a written record.

The Practical Takeaway

The phone is not really that heavy. Make the call first, have the real conversation, and then document it. Your clients will feel more cared for, your co-brokers will be easier to work with, and your deals will run smoother. Pick up the phone today.