KW ELITE STAFF

Blake Ginther
The Operating Principal at Keller Williams technology is responsible for making all the big decisions, ensuring that the team effectively utilizes tools like KW Command and benefits from the best real estate training available.

Candy Dillard
The MCA/Team Leader at Keller Williams runs the place, effectively utilizing Keller Williams technology and KW Command to enhance real estate training for the team.

Carisa Wood
As the Assistant MCA at Keller Williams, she is the keeper of the money and writes the checks, ensuring everything runs smoothly, especially as it relates to KW Command and our real estate training.

Amanda Shore
As a Productivity Coach, she specializes in real estate training to help you make money selling real estate. With her guidance on utilizing Keller Williams technology and KW Command, you can learn effective strategies to succeed in the market.

Monica Perry
The Tech Coordinator at Keller Williams speaks geek and provides real estate training on all types of real estate tech, including KW Command.

Ana Trentin
As the Director of First Impression and Onboarding, she greets you at the door and helps you get signed up at the firm, ensuring you are well-acquainted with Keller Williams technology and KW Command for a smooth start in your real estate training.

Stephen Long
The Notorious Broker in Charge (BIC) covers all aspects of regulation, rules, and compliance, especially as they relate to Keller Williams technology, including KW Command, which plays a crucial role in real estate training.
KW ELITE TECHNOLOGY TRAINING
Command
KW Command, a leading solution in Keller Williams technology, is a proprietary full-service software system designed to effectively manage your database, marketing, and sales pipeline, while also enhancing your real estate training.
Docusign
Docusign is free for KW agents! Discover how Keller Williams technology can enhance your real estate training and learn the best practices, tools, and tricks you need to become a contract writing whiz using KW Command!
Launch Week
Keller Williams Realty Elite hosts a launch week every month that includes various aspects of joining KW Realty Elite, such as insights into Keller Williams technology, training on KW Command, and comprehensive real estate training.
KW ELITE TRAINING
Here are some forms that KW Elite agents may need in conjunction with your daily real estate efforts, especially when utilizing Keller Williams technology and KW Command in your real estate training.
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THE KELLER WILLIAMS LANGUAGE
ALC
The agent leadership council is a group of policy-making leaders from each KW office, consisting of the top 20% of brokers who leverage Keller Williams technology, including KW Command, to enhance their real estate training.
WI4C2TES- the keller williams belief system
Win-Win: or no deal. Integrity: do the right thing, leveraging Keller Williams technology. Customers: always come first, especially with real estate training that enhances their experience. Commitment: in all things, including using KW Command effectively. Communication: seek first to understand, fostering open dialogue. Creativity: ideas before results, encouraging innovation in our strategies. Teamwork: together everyone achieves more, particularly when we collaborate through Keller Williams technology. Trust: starts with honesty and transparency. Equity: opportunities for all, ensuring everyone has access to real estate training. Success: results through people, driven by our collective efforts.
MCA- a staff member
The MCA is the person who manages all the finances within Keller Williams technology. This individual runs all the financial reports of the office, tracks income and expenses, and processes commission checks, all while utilizing KW Command for efficient management. Additionally, they play a crucial role in supporting real estate training by maintaining accurate financial records.
GCI- a common term
Gross Commission Income refers to the total amount of gross income earned before any splits or taxes are applied. This figure can be easily tracked by agent, firm, or team, especially with the use of Keller Williams technology and KW Command, which are essential tools in real estate training.
KPA/DISC
KPA – The Keller Personality Assessment, part of Keller Williams technology, alongside the DISC profile, assesses natural behavior and tendencies. KPA is a proprietary product of Keller Williams Realty, while the DISC assessment serves as a common cross-industry standard often used in real estate training.
MC
MC stands for Market Center, which refers to a KW office. These centers serve as a central hub where agents and consumers can connect, while also providing the community with valuable resources. Additionally, they leverage Keller Williams technology, such as KW Command, to enhance real estate training and facilitate better interactions.
