BIC TIP #1306: Referring Vendors Safely
Every good broker has a little black book: the reliable home inspector, the responsive attorney, the termite company that actually shows up. Stephen Long, your Notorious BIC, says sharing those names is great, but there is a safe way to do it. Make recommendations, then let your clients choose. Giving clients options instead of orders keeps you out of the line of fire.
Your Vendor List Is Valuable
Brokers work with vendors constantly and quickly learn which ones do a good job for clients. Home inspectors, attorneys, pest inspectors, surveyors, and contractors all play a role in a smooth transaction, and clients often lean on you for guidance.
There is nothing wrong with sharing that knowledge. In fact, it is part of the value you bring. The key is how you share it.
Recommend, Do Not Require
When you make a recommendation, always give your clients the option of who they would like to use. Offer a few names, explain that they are free to choose anyone they like, and let them make the decision.
The difference between “Here are a few people my clients have been happy with” and “You need to use this inspector” is huge. One is guidance. The other makes you responsible for the outcome.
Why It Matters When Things Go Wrong
Stephen cannot count the number of complaints he has seen that start with, “My agent chose this vendor and I am not happy with them.” When a client feels they were told who to use, the frustration lands on the broker.
But when the broker simply provides information and the client makes the choice, the conversation is much easier. The client owns the decision, and the broker is not the one being blamed for a vendor’s work.
The Practical Takeaway
Keep sharing your trusted vendors, but share more than one, make it clear the choice is the client’s, and let them pick. Document that you provided options. It is a simple habit that keeps you safe and between the ditches when a vendor relationship goes sideways.
